Face book or Google - who remains the topper???

Mark Zuckerberg is a man in a hurry. Not even ten days have lapsed since Google announced its social networking product Google Plus, and Facebook's Mark Zuckerberg played the master strategy of killing two birds with one stone by announcing the Facebook Skype tieup.

Let's face it. Facebook can never really be what Microsoft or Google really is. Social networking has its limitations and a peak beyond which it just cannot go. Google and Microsoft have utilitarian enterprise values. Till man exists so will software. Till software exists so will the demand for services provided by companies like Google, Microsoft and others. But in this battle, the Yahoos, Twitters and Facebooks of the world play a very crucial role, that of deciding who wins and who loses or who gets on top and who remains the underdog.

While in the earlier times corporate battles were fought over years or even decades, this is probably the first time a startup, Google, challenged the then mightiest company on earth, Microsoft and in less than 5 years of its launch Google became enemy no. 1 for Microsoft. Not many companies have enjoyed the success Google got so easily. It wasn't competing just on products, Google shook the very foundation on which the software enterprise model was based on. It changed the rules of the game. Facebook did the same for social networking, something Google and Microsoft tried many times but couldn't succeed. Facebook holds power for its mass appeal.

The Bottomline
In simple words, Facebook has the masses. What can hurt Google the most is the advertisers leaving Google for Facebook. The Facebook and Skype association is probably the best missile Microsoft has so far. It's time for some overhauling and clearing of rusted neuro pathways of Google, which did work at one time, if its wants to survive. For now its advantage Microsoft and a huge one at that.

Courtesy: Times of India